Sunday, December 19, 2010

The Hindu : Fake tweets aired on CNN-IBN news show

The Hindu : News / National : Fake tweets aired on TV news show

Well well well. Look what the "ethical" team of CNN-IBN have been upto.

According to The Hindu,

"A recent controversy about fake Twitter comments being run onscreen during a news show has raised questions about the reliability of instant viewer feedback. From live SMS polls to tweeted views to texted queries, many of the methods used to increase the “buzz” of viewer-interactivity in real-time can be misused unless adequate filters are put in place."

Fake tweets to make a point? How low will Rajdeep and Co go?

The article describes the modus operandi of the channel.

"IBN
sources say the question of the day is usually posted on the channel's website around noon. On this particular day, however, the question was posted at 5.07 p.m., according to the time-stamp on the website. Since there were not enough responses posted, an IBN staffer quickly concocted his or her own comments and aired them on screen, attributing them to five different Twitter IDs, according to IBN sources.

A suspicious viewer checked out the IDs and discovered that while three accounts were non-existent, the others had posted no tweets at all. He indignantly posted about this at dalalmedia.posterous.com (which, incidentally, has just two blog-posts), from where it spread within the blogosphere and among twitterati"

Caught red-handed Rajdeep apologized. One has wonder as to how much the Dalal-Media of Indian television is indulging in blatant lying!!

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